Millie Herd

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Based on the grid for perfect eyebrows, this identity for local makeup and brow artist Millie Herd positions her as a leader for bridal, fashion and commercial work.

The grid is used subtly to position the logotype, just as it positions the shape of the eyebrow, and is blind de-bossed on her letterpressed business cards and as twine within her window display.

The custom typography of the logotype shows a fashion edge whilst also emphasising the attention to detail and craft that Millie provides.